Apple Commercial "Frankenstein"


The advertisment that speaks to me the most is the short story made by Apple during the Christmas season. The theme of the short story is acceptance. Frankenstein is shown recording a wind-up music box that plays the song, "Theres no place like home for the holidays". He walks into a little town similar to who-ville and walks into a crowd of people with his iPhone and starts to sing along with his recording. He sings nervously as he looks around everyone, frightened of him. Frankentstein pauses singing when he is embarresed that no one wanted to join in with him. Then a little girl waves over to him and starts to sing along with him. As she sings with him, he joins back in and then eventually the rest of the croud. The message of this short advertisment is to remind everyone to accept everyone for who they are and be happy especially around the holidays. Apple was able to excelently implement their iPhone product with the voice memos application that Frankenstein used. 

Comments

  1. UnknownFebruary 26, 2018 at 1:59 PM

    When I first saw this commercial I was creeped out actually. But, it did grow on me, especially when they all sing. This is an "Apple" type of thing to for a commercial- only they could pull this off

    ReplyDelete
  2. dr. kyburzMarch 2, 2018 at 6:50 AM

    I've never seen this, so thanks! I think I may know that actor (Andrew Sensenig?). Very moving!! So, break it down in terms of appeals. WHat do we know/think/feel about Frankenstein, and how does that relate to WHY we might be moved? Clever catch -- the association with Whoville (I didn't at first think of it). Also, there is a VERY famous scene in Frankenstein featuring an interaction between a young girl and F. Kinda weird allusion ... space for critique?

    Great ad, great share! Dig a bit deeper for analysis, okay? Thanks, Tom!

    ReplyDelete

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